Chalmers Insurance Group

Chalmers is a fourth-generation, family-owned business that provides commercial and personal lines coverage to people in Maine and New Hampshire. They came to us for help incorporating video into their marketing in order to reinforce their brand and expand awareness in their target markets.

The Work

Bootstrap met with their marketing team and senior leadership to determine the story they needed to tell. We spent time identifying their goals and objectives, as well as their key messages, culminating in a storyboard and script. Working with a local video production team, we then helped facilitate the onsite shoot and managed the feedback process.

The Results

A brand video and multiple social media clips that tell the story of their rich history and personal, customer-focused approach to business that has served them well for nearly 170 years.