What We Do
Branding
An effective brand communicates the value your business provides and sets you apart from the competition. Creating a small business brand means uncovering your company’s unique values, vision, value proposition, and messaging, crafting a compelling story, and designing a logo that helps connect you with your target customers.
We work to build your brand from scratch or evolve it as your business grows. We also manage your brand for consistency and credibility to maintain reputational credibility and impact.
Marketing Strategy
Marketing strategy for small businesses requires an intimate understanding of your target market, customers, and competitors. We work closely with your team to define your marketing strategy so your small business is successful.
We do a market analysis, competitor research, and more to help you understand your ideal approach to attracting and retaining customers. We then create a customized marketing plan for your business at any stage - from start-up to leveling up.
Email Marketing
Email marketing can be a cost-effective means for small businesses to stay connected with valued customers and market to prospects. Whether you’re looking to promote your business through regular email campaigns or want help getting started, we can help.
From expert guidance on the right email marketing platform, to branded email templates, campaign development, and reporting, we offer the full spectrum of email marketing services for small businesses.
Social Media Management
Every successful small business marketing strategy should include social media management. By prioritizing a strong social media presence, you not only attract your ideal customers but also demonstrate your brand authority and help boost your organic search rankings.
At Bootstrap Marketing we work closely with you to understand your business goals and objectives, then build an effective social media strategy for your small business that prioritizes relevant, consistent, and engaging social media content that generates results.
Website Design & Development
A compelling website is a crucial part of your small business's success. From selecting the right website platform to designing a site with the end user in mind, our team focuses on delivering a website that works for your business.
We ensure that all of our websites are designed to comply with global best practices and are optimized for search engines. Our approach aims to set your small business apart from the competition with strong brand messaging, design, and an ideal user experience.
Search Engine Optimization
For small business owners looking to be found online, Search Engine Optimization (SEO) should be a key aspect of your marketing strategy.
We have the tools and expertise to deliver ongoing competitor analysis, keyword research, and actionable recommendations for improving your search engine rankings so your small business can be found and stand apart online.
Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is a popular form of digital marketing that allows businesses to promote their products and services in targeted display ads on sites such as Google, LinkedIn, Facebook, and Instagram. For small businesses this can be a highly cost-effective way to attract new customers.
We help identify the ideal PPC advertising opportunities for your goals and target audience. Our team then designs your ad and creates and monitors your ad campaigns, working with you to identify trends and offer guidance for generating results.
Video & Photography
Using video to tell your story can convey what makes your product or service unique and build trust and credibility. Branded photography can also be an important addition to your marketing portfolio, especially when it comes to showcasing your products and services.
We provide comprehensive videography and photography services, customized to fit your budget and creative vision. Our team is experienced in working with businesses to brainstorm concepts, develop storyboards and scripts, film, shoot, and edit, and prepare deliverables for a variety of marketing channels.
Public Relations
A strong brand identity is vital for small businesses looking to grow. Investing in a public relations (PR) strategy can help your brand build credibility, stand apart from competitors, and generate interest among your target audience.
We have extensive experience developing PR campaigns that earn media exposure and boost brand awareness for small businesses. We create high-quality press releases and customized pitches, research and identify ideal media targets, and offer personalized distribution support.
Graphic Design
Design is a key element of impactful marketing. Strong visuals enhance messaging and convey a brand’s identity. The right approach to design is critical to the success of a small business brand, helping you connect with potential customers through design elements such as images, illustrations, and colors.
Our seasoned designers are passionate about creating powerful designs that align with strong, consistent branding. We offer an array of design expertise in both print and digital formats such as brochures, postcards, product packaging, signage, websites, ad designs, and more.