A Maine Small Business Brand & Marketing Agency
Bootstrap Marketing
is a Maine-based small business brand & marketing agency that believes good marketing shouldn't require a big budget or a large team to make great things happen.
As a woman-owned business, we’re committed to helping all brands tell their story in a way that helps them be found and heard. From mission-driven startups to women-founded small businesses,
we’re passionate about delivering affordable, creative, and strategic marketing services that make a difference.
Why Bootstrap Marketing?
We're a small business marketing agency built by and for bootstrappers.
Scrappy and hard-working - that's what we like to think of ourselves, and hopefully that sounds familiar. As a woman-owned, Maine brand and marketing agency, we believe small businesses that make a real difference in people's lives deserve great marketing — and they shouldn't need a Fortune 500 budget to get it.
We work with entrepreneurs, founders, and small business owners across Maine and beyond who are building something meaningful on limited resources, with a bootstrapper’s spirit. We know what it takes because we've been there.
Ready to grow your Maine business?
Book a free, no-pressure strategy call and let's talk about what's possible.
Our Services
The Marketing Services Small Businesses and Entrepreneurs Actually Need
Start Your Marketing Journey With Bootstrap Marketing
We work with three kinds of businesses — and we've built our services around what each one actually needs.
Women-Founded Small Businesses/ Solopreneurs
You're building something meaningful — and you shouldn't have to shout to be heard. We help women entrepreneurs develop authentic marketing strategies that attract ideal clients, build real visibility, and grow sustainably without burning out.
Wellness and Insurtech Startups
You're in a regulated, trust-sensitive industry where generic marketing advice can do more harm than good. We help early-stage health and insurance tech companies build credible brands and grow audiences — compliantly, clearly, and cost-effectively.
Family-owned small businesses in Maine & New England
Businesses built on family ties and backed by unrelenting hard work and commitment are an important part of the local economy. What you need is marketing that understands Maine's unique market — the tight-knit community, our word-of-mouth culture — and the great stories waiting to be told.
Who We've Worked With
What Our Clients Say
Bootstrap Marketing was exactly what I needed to ease the stress and burden of launching a consulting company for the first time.
They made it easy, fun, and they significantly reduced my stress while they were at it! Highly recommend!
Kristin Tugman, Founder
Tugman Consulting